ABOUT US

Hi, I'm Sara.  Owner of MISRED. 

I was born and raised in St. Petersburg, Florida. A once sleepy town on the west coast of the sunshine state. In 1991, my mom opened her 1st retail shop (a consignment shop) in our dying downtown core. She helped to pioneer the small business culture in our small town.  I grew up watching this and realized that even the smallest of businesses can have a real impact on the world around us. 

Fast forward 20 years, I opened my own store–MISRED Outfitters–just a few blocks from where my mom thrived in hers. When MISRED opened, my block was the quintessential artist district and MISRED was its flagship boutique.  Eventually as the block got busier, I did whatever I could to keep up. I tried clothing design, I opened off site buying offices, I opened (and closed) a second location across town, you name it I tried it.  All of those growth plans seemed necessary to keep up, but turned out to be more burdensome than beneficial. Yet I never gave up.

Today MISRED is an intentional boutique, specializing in everyday clothing and handmade accessories, for women of all ages. But more importantly, we are an active participant in my community, creating real connections to the people who live in our now not so sleepy, sunshine city. 

So if your in the area, stop by and say hi! We are for bohemian-inspired women's clothing, accessories boutique. We offer a wide variety of handmade, fair trade clothing and accessories from over 25 local and international artisans. Shop with intention and join the MISRED journey today!

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For questions, private events, job inquiries & everything else MISRED...
Contact us at Sara@beMISRED.com